Data shows emotional headlines get more shares. So, if you want your hard work to go viral, hit your audience right in the feels.
That doesn’t mean you have to get sappy on your readers. It also doesn’t mean you need to manipulate their feelings using cheap clickbait tactics. It does, however, mean that your best headlines are probably going to be ones that inspire readers to feel something that compels them to click.
Need some help working more emotive language into your headlines? Start with this sheet of emotional terms:
What are some of your favourite power words?
https://coschedule.com/blog/content-writing-tips/
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