3 Ways to Immediately Boost Your Social Media Traffic

4. Know When Your Audience Is Listening

The key to building follower count is all within consistency. The more consistent you are with your social media publishing, the higher chance you have at being seen. Once you start to see a spike in social media traffic, you shouldn’t slow down on your posting.

Keeping a daily publishing schedule is crucial to effective social media traffic building. Make sure you know roughly how much to post to each site and at what times. Constant Contact and Union Metrics provided some insights on how much to post:

• Post on Facebook 3-10 times a week
• Tweet at least five times a day
• Instagram around 1.5 times a day
• Post on LinkedIn 2-5 times a week
• Post on Google+ 3-10 times a week

 

Use a Social Media Calendar

To make sure you’re up to speed on every channel, try to fill up your social media calendar as much as possible. Once you build a full schedule, you’ll have a clear overview of your publishing habits, schedule and tactics.



Sprout Social’s unique social publishing tools can help you schedule social messages while keeping a visual overview of your calendar. See how a month’s worth of content looks with our calendar with a free 30 day trial.

Optimizing your post time through a social media calendar can be the difference to seeing a change in your social media traffic.

5. Research Your Competitors

Finding out how well your competitors are doing is a tried and true marketing strategy. The same notion should be in place for your social strategy.

Social media competitive analysis simply helps you dissect your social media traffic. You can easily locate key performance metrics and see how similar audiences respond to competitors’ social posts.
Try to get as much insights from your competitors first. This give you a better idea what it takes to build an audience on social. You never want to directly copy your competitors, but the analysis can shape your own strategy.

Try to figure out things such as:

• Successful post times and days
• Most engaging social channels
• How often they respond to their comments
• Types of content published (images, videos, quotes, etc.)

You can completely surprise yourself with what a little bit of digging will tell you about your industry.

Know Exactly What’s Engaging Followers

As we’ve discussed, engagement is absolutely essential to social media. With competitive analysis, you have to know how your rivals successfully engage with their followers. Try to what type of content is driving the mont comments, clicks, impressions and shares. This can give you a better idea into your own social media content planning.

Additionally, you can use Sprout Social’s Twitter Comparison Report, you’ll have a clear comparison of your Twitter handle against a competitor. You can also stack two competitors against one another to see who is posting engaging content.

6. Continuously Engage With Your Audience

 

Keeping your audience engaged is one of the most important aspects of social media management. Data from our 2016 Q2 Sprout Social Index showed brands send 23 messages for only one consumer response.

This means too much self promotion and not enough engagement. Before you shrug off talking to your audience, consider this:

• 1 in 3 people go to competitors when ignored on social
• 34% of people choose social media as their top choice for customer care
• An average of 957 messages in Q1 2016 require a response (up 18% from Q1 2015)
• Only 11% of people receive replies from brands

While you don’t need to spend every waking moment waiting to answer your customers, you have a duty to provide the best customer experience. And that could be as simple as replying back to customer questions or concerns.

Managing Your Social Inbox

 

Increasing your social media traffic starts with you efficiently managing your social channels. Social media is a two-way street, so don’t hurt your traffic by making it a one-way strategy.

Through Sprout Social’s suite of social media management tools, you have the ability to to stay on top of social events, comments and content in your feeds through a single-stream inbox. Building your audience takes time, but by following these steps, you will more than likely see a positive effect on your social media traffic.

What top tips do you have for boosting your traffic? 

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