Facebook Ads Can Tell A Story

Sequence your Facebook ads

I learned about this amazing storytelling method on Social Media Examiner. It is such a clever way to tell a story and get results!
Refinery29, a fashion, style, and beauty website, partnered with Adaptly and Facebook to test the effectiveness of sequenced messaging of Facebook ads (or storytelling through Facebook ads). 

One of the test groups was shown three Facebook ads in a narrative sequence — introduction to the brand, an article from the brand, a call-to-action for an email subscription) — while the other test group was shown three Facebook ads with different creatives but same email subscription call-to-action.


They found that the test group which was told a story through the ads converted at the highest rate.

An idea to try:

If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try. Introduce your brand with the first ad, share something about your brand with the second ad, and have a call-to-action on the third ad. Here’s how to sequence your Facebook ads.

Alternatively, you can use Facebook or Instagram carousel ads to create a similar effect. You can create carousel ads by selecting the “Multiple images in one ad” option when you are creating your ad.