The results are in and photos have shown to be the most popular type of social media content for engagement. They get the most shares on Facebook.
And the most Retweets on Twitter.
The most evident example of the power of images for social media are sites like Instagram and Pinterest, which are primarily driven by images. In fact, Instagram has the most engagement
of any social media channel. It’s not a coincidence that both Instagram
and Pinterest were able to gain a lot of traction and see more success
than other failed social networks.
Adding images to your social media posts has never been easier. Tools like Canva and Landscape
allow you to create perfectly-sized images that are fit for all major
social media channels. And you can also do things like use images for
upcoming events, make company photos and craft other image tasks for
posts to get more visual with your content.
Don’t forget to add Twitter Cards
to your website so any blog posts you Tweet will have a featured image
built right in like ours. It’ll help your Tweets stand out in your
followers’ streams.
http://sproutsocial.com/insights/social-media-tips/
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