Why it's important to be social on Socia Media

Build a Community

What if there aren’t any existing communities for your industry, or none that are active? Then it’s the perfect time for you to be proactive and create one.

Assuming that your industry has a decent amount of people active on a social media channel, start reaching out to let interested people know you’re starting a Facebook group, Twitter Chat or LinkedIn Group and you’d like to invite interested users to join.

Some ideas for groups you could start are:

• A local small business group for your city.
• Groups of people within your industry.
• Groups with other companies related to your industry. For example, real estate agents, mortgage brokers and construction companies.

A lot of the time, there is a desire for groups, but either nobody thought of the idea or they just didn’t take the effort to put it together. You can be a trailblazer and lead the group.

 

Interact

This social media marketing tip can be a game changer. Don’t be the company that only shares links all day. The purpose of social media is to be social and engage with other users. That means interacting on a regular basis.

Take a look at some of your past social media posts. How many of them include @mentions of other people? How many of your interactions are replies to other posts? If you’re like a lot of companies, then the answer is probably not many. Instead, your social media stream is probably filled with broadcast posts (a headline/message with a link to an article or just text).

You’ve repeatedly seen the advice of engaging with your audience. But what exactly does that mean?

• Replying to other peoples’ posts even if it doesn’t @mention you
• Retweeting
• Liking posts
• Adding people to Twitter lists
• @mentions

Essentially you want to switch from one-way social media posts to two-way posts. The difference is two-way posts encourage conversation and communication. On the other hand, one-way posts leave little to no room for anyone to reply back with anything other than “good post” or another generic response.

If you’re sharing a link, ask for feedback and opinions or tag someone so they’ll reply. Think of your social media posts as a part of a conversation.

How do you interact and socialise on Social Media? 
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