1) 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). (Source)
2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%). (Source)
3) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
4) B2C marketers place greater importance on visual content than B2B marketers. (Source)
5) 51% of B2B marketers prioritized creating visual content assets in 2016. (Source)
Source: Content Marketing Institute
6) By 2017, video content will represent 74% of all internet traffic. (Source)
7) Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Source)
8) 76.5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. (Source)
9) 34% of B2C marketers say pre-produced video will be critical to content marketing success in 2017. (Source)
10) 4X as many consumers would prefer to watch a video about a product than to read about it. (Source)
11) More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017. (Source)
12) 62% of B2B marketers rated videos as an effective content marketing tactic in 2016. (Source)
13) Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. (Source)
14) In a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016. (Source)
Source: HubSpot Research
Are you moving with the times? Are you creating plenty of visual content?
